Brag, Enlighten, Share!!! GROW! Success!!!
Are you passionate about what you do to earn a paycheck? Do you brag on a regular basis, a daily basis about what you do? Do you share that you are a healthcare practitioner to everyone you come in contact with? Do you share frequently that you change lives on a daily basis by providing wellness to those around you? Do you enlighten those around you because you hold up a very bright light in the world to spread world wellness? Do you consider yourself a HEALER? Do you believe you are a Master of Healing? Are you fearless in sharing yourself with the world around you? If you don’t, read on, if you do, great job and keep reading anyway!
During March we attended a variety of events that left me inspired and ready to share new information. During mid-March we went to Washington, D.C. for the Adobe Photoshop Conference (Tyson our Graphics/ Website/ Photographer/ Videographer went to gain training for his job, I tagged along!). At the end of March we had our Spring Rep Meeting and our Spring Intensive Training. I went to a variety of different workshops in D.C. about business and marketing, rather than the technical workshops. I was looking for information and inspiration to take away from these classes that I could relate to my work here at Systemic. I listened to many different artist-photographers discuss how they became successful in their service-oriented industry. What is the most common cliché’ you hear about an artist? Yep, the Starving Artist… I figure if these creative’s could make it in his or her field, the advice should hold some truth for anyone! After a few talks I began to gather pieces of similar stories of how they have become successful and put this into context for us here at Systemic and you, our customers (healthcare practitioners, members of a service-oriented industry). I realized that to be successful in anything, but specifically in a service industry we seem to make it too complicated, as we frequently do with our health!
The steps seem to go somewhat like this:
YOUR INNER WORK… SOME PRACTICAL WORK…
- Determine your PASSION – what are you most passionate about? What is your special light you bring to the world? Only do the work that you love!
- Simplify your passion to one area of EXPERTISE – you can still do all that other stuff, but what do you want to be KNOWN for & can market like crazy? You only get to choose one area, write it down, if you are not this, ask yourself why not and what is stopping you?! Go ahead, BRAG ABOUT IT! If you don’t, no one will for you!
- Determine our core group of clientele – who do you love working with most? Write a list of the places these people hang out, work out, eat, play, rest, etc and focus your efforts there! These are the people you want to see in your office/clinic/traveling van of health. Pick your lane and stay with it – DO NOT swerve into oncoming traffic! Even if you do see lots of different people & deal with lots of different issues, put that in your bio info on your website, but specify your marketing to just what you determined to be your EXPERTISE!
- Write down your ‘unpractical purpose statement’ & hang it where you can see it daily – begin where you are and be unpractical at the same time with what you believe you want to bring to the world, dare to reach and dream! Don’t let anyone else steal your dream!
- Make at least 40 cold calls a day to your targeted clientele – really, make the calls to groups, businesses, networks that “house” these folks in order to grow your practice (whatever that looks like to you). If you aren’t going to make the calls, have someone make the calls! CALL!!!
- Do not take NO for an answer, at least not until you have asked 8+ times for what you want! DO NOT take NO personally!!! Seriously, a potential sale of anything goes up from 10% at 2 attempts to 80% after 8 attempts. Most of us stop after the 1st NO! If you persevere 7 more times, you will out-do your competition by 70-80%, WOW! Or differently put, you can be 70-80% more successful or have that much more growth! Who does not want that? Persistence WINS!
- Don’t be afraid of snail mail! Use your target list of people and send a postcard, wait 2-3 days and follow-up with a phone call, leave a message if you have to! Now make 7 more contacts, this counts as 1! Feel free to hand deliver goodies to these people as well!
- Know your competition, just because that helps but don’t dwell there. Look at your pay structure, see who fits that, seek those people out. Hard work will out-perform talent in many instances! Advertise where it counts – in the hands of your target market (magazines, newspaper, etc).
- Only buy what you can afford, decide what you will sacrifice to do your work and stick to that plan! Make your every move work toward your work plan.
- You are your own brand – use your name in your clinic name! You are now an entity, not just a practitioner. Provide great customer service – maintain your reputation at all times! It counts! Bad news travels faster than good! Create a team of people you trust & be good to your fellow practitioners!
- Have a website!!! Secondly, change/update it at least 1/week (more if possible) – give current customers a reason to look at it, give potential customers a reason to want to look at it in the first place! It can be a small change, like a photo, testimonial, recipe, workout tip, supplement factoid, blog posts, philosophy, etc – you get the idea, just do it!
- Use social media as a strategy to connect to your peers and to potential customers/clientele! Facebook, twitter, LinkedIn, etc – these can be used for favors every so often too, if you need assistance or tables for a training, etc! People have stuff & they like to help others they like out! Simply ask!
- Always carry and give out business cards, make sure to always get the other persons card too!
- Be on time for your appointments!
- ADAPT OR DIE!!! Stay connected to your fellow practitioners and what they are doing. Enough said!
- Look around you – are you in alignment with what you say you are and what you do? Check in with your area of expertise and see if all that do/say/are coincides with this. Are you congruent with who you say you are? If so, keep it up, if not, change what is not. If you don’t know, ask someone you trust – they will tell you!
- Success is directly proportional to your efforts you put into it – if this is not holding true, re-examine Steps 1-4! And look really hard at #16! I bet you will see where it has gone awry.
As I mentioned above, we had our Spring Rep Meeting and Spring Intensive at the end of March. I asked both groups just a few of these questions: Who bragged about what they do to someone on the plane or at the airport or at the gas station on their way here to this training? 2 hands went up. Who told someone on your way here that you were going to a training to become a better healer (besides their family)? 2 hands went up. Who has a website? More hands up. Who updates their website at least 1/week? Most hands went down, 1 remained up. Who makes at least 40 cold calls to potential clients per week? No hands went up. How many of you are seeing as many clients as you would like? No hands went up. How many of you would like to grow your business? All hands went up! I hope you are seeing the trend. I determined that in general, we are holdouts! We do not share ourselves as freely as we could, we do not tell those around us what we do that we love to do, let alone the world!
My final question I pose is this: How do we expect to heal the world if we never tell anyone that we can help?
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